In the past three years, the annual return of Game Of Thrones has become somewhat of an institutionalised event, if ever the hype had died down at all. Marketing campaigns are beginning ever earlier and are becoming more grand – if you were not getting Twitter DM’s from the Three Eyed Crow, then “Hello!”, where the hell were you? It didn’t get more impressive than the social media hype of ‘Catch Drogon’, a game whereby the collective followers of Game Of Thrones Twitter, Instagram and Facebook accounts were invited to catch Daenerys’ biggest (and missing) beast. Luring Drogon – via photos, posts and GIFs and the power of the #hashtag – and re-tweeting or commenting before GIF Drogon “flew off” resulted in the lucky addict winning GoT prizes; whoever came up with this marketing campaign must’ve got a big fat HBO-sized bonus, no doubt.
So finally, it’s happened.
At the end of last month, Hayley Williams – of Paramore fame – debuted a new beauty show called KISS OFF (cue the eye rolls of many). The first episode of the vlog aired on POPULAR TV, the latest outing of former NYLON founding editor, Marvin Scott Jarrett. You’d be forgiven for not having heard of the site as it only launched at the beginning of March, but if you were – at some point – a NYLON disciple, then there is much for you to enjoy there.
You can watch the first episode of Kiss Off here.
For a season of grand premises and previous series highs, one does expect when it comes to American Horror Story. As one of the most forward thinking programmes in this new wave of cinematic television, its audience is very often spoiled it regards to plot, production and the quality of its actors and – much like the recently demised Breaking Bad (have a read of my Life After… Breaking Bad post) – American Horror Story is pivotal in reshaping the long stagnant mold of what we have come to expect as customary from a TV show.
This time last week, the prospect of watching the Godzilla reboot excited me more than the idea of sitting through the latest addition to the un-quellable menagerie that is the X-Men franchise. You have to admit, the sight of former Brit footballer Vinnie Jones dressed up as Juggernaut in the third X-Men film, The Last Stand, was enough to leave an enduring mental scar in any viewer’s brain, and the less said about the varying Wolverine biopics, the better.