It is December 2014, and if you hadn’t encountered vlogger phenomenon at the beginning of the year, then you have most likely stumbled upon it by now, whether you realise it or not. 2014 has seen the YouTuber troupe move from niche conventions and PR events to infiltrating radio, TV and even red carpets. Ever heard Dan and Phil on Radio 1? They used to be known as Danisnotonfire and Amazing Phil, and hail more than 6.3million YouTube channel subscribers between them. The likes of Tanya Burr have released capsule collections of cosmetics, Lauren Luke of Pixiwoo has launched brushes, whilst others such as Alfie Deyes have released books.